Tuesday, February 1, 2011

A Forum & Full Disclosure

As we all know, what we do collectively in the Diabetes On-Line Community helps so many. I’ve said it before and I’ll say it again: We are not the medical experts regarding diabetes in the scientific sense, but we are the experts at living with our diabetes 24 X 7, 365 days a year, with no time off for good behavior.

Our goals as Diabetes Bloggers/Advocates/ Empowered Patients are to show others living with diabetes that they’re not alone. Diabetes Blogging allows us to act as both students and teachers in our community and show Pharma and the medical profession the important role that Engaged/Empowered Patient plays, both on-line and off.

Many companies read what we say (both the positive and the negative,) and some have started to actually engage with us on a personal level, besides the obligatory PR pitch. But few have reached out to engage with us in IRL - in real life.

In 2009, Roche was the first Pharma Company to step up and create a face-to-face dialogue with our community - thanks to Amy Tenderich, and by doing so, they made history. The 2009 Summit was, and continues to be, a success in every sense of the word. And I’m proud to have been (and continue to be) an active participant in that Summit's success!

Recently, Medtronic reached out and asked me to do some consulting for them for an event called The Medtronic Diabetes Advocate Forum, where a small group of Diabetes Blogger/Advocates would be invited to come together and meet with various members of Medtronic for a day of diabetes workshops & deliberation.

When I asked the folks at Medtronic why they wanted to do this, they told me (and I’m paraphrasing here,) that Medtronic recognized the importance of Diabetes Bloggers/Advocates/Empowered Patients as the voices to issues that our community faces. Issues beyond technology and innovation, issues like patient support and education.

Medtronic had also heard directly from many members of the DOC, who told them that they would like Medtronic to engage more openly in our community. Medtronic felt that a positive step in that direction would be to bring together members of the DOC and do just that, engage in a conversation. And you know what? I agree. Patients and Pharma talking face to face and in real life, IS a positive step.

AND NOW FOR THE FULL DISCLOSURE of it all: So after marinating on the subject for a while, I agreed to do some paid consulting work for Medtronic on this particular project.

I think all of you know me well enough to realize that I work very hard to represent the interests of our DOC family, and whether I’m acting as a paid Consultant on a project or not, I tell like it is and put my DOC family first. And almost all of you know my family history with diabetes and know why I'm so passionate and protective.

Technology has made our lives with diabetes easier and more complex at the same time. And technology has made our voices stronger as people who live with diabetes and other chronic illnesses.

Personally, I welcome any and all opportunities for patients’ to engage with all the companies and organizations who represent us.

One of the things Medtronic asked me to do was to provide them with a list of bloggers to add to their own list they were considering extending invitations to.

Unfortunately, every blogger couldn’t be invited due to time, space, and resources - And the final choice of attendees was Medtronic’s.

In the next few days, “Save The Dates” will arrive in some of your Inboxes.

The 2011 Medtronic Diabetes Advocate Forum will be a small in number, but will represent an enormous group in spirit - And I’m excited to take part in it! And honestly folks, I can’t wait to see what transpires!

15 comments:

Jess said...

Yay for Medtronic! It's about time!

Nicole said...

very exciting news!!

George said...

Very cool. I think the more they reach out to us, the better.

Michael Hoskins said...

It's about time that Minimed is taking this step. I've watched with interest after seeing they had done some of this overseas, but hadn't taken the move here while others like Roche had. Glad to they're taking that initial step, and will watch with interest where that leads then. Thanks for being a part of that, Kel!

Kim said...

Very cool, K2! Congrats on the gig, and I'll be interested to see where this goes.

Penny said...

Congrats Kelly! Sounds like a positive move for you! I'm excited whenever big pharma would like to engage and hear from patients and parents!

jpnairn said...

Good luck with this.
I've been a rabble-rouser at times, and I feel like I've been "handled" on more than one occasion.
I'm not just talking about Medtronic or even the diabetes world.
But sometimes people seem to be being nice to you, when really they are just trying to keep things quiet, greasing the squeaky wheel.
It depends on whether they see customer frustration as a problem with products and services, or a problem with customers.

meanderings said...

Great news! I firmly believe you have much to say and share. Yay!

Scott Strange said...

Congrats K2! I'm glad to see MM reaching out and I hope that they've learned a thing from Roche and try to actually use what we know to help make their products better

Cara said...

I have no doubt that you will do everything in your power to represent us well. :) I'm glad you are part of this.

Kelly said...

YAY for you!! And hooray for Medtronic taking this VERY important step for all of us :)

Lee Ann Thill said...

Thanks for working with MM to help organize this! I'm sure it's going to be fabulous if you have a hand in it :)

Karen said...

I'm very excited to see more and more pharma companies beginning to get involved with social media. I believe they can learn so much from us - and we can also learn a lot from them. It's great to see steps being taken to bridge the gap between us.

FatCatAnna \\^^// said...

Congrats Kelly !!

AmyT said...

Hey K2,

As you know, it was me who had the paid consulting role helping Roche set up the first Diabetes SM Summit events. And I'm so glad they happened! I think I am correct in saying it was a win-win situation for all. Thanks for carrying the torch forward! See you in summer.

:) AT