What occurs on November 14th, World Diabetes Day, is big and blue with little spots of red all over, and will help children around the globe who can’t afford insulin get some??
That would be the Big Blue Test silly!
The Big Blue Test was started by the Diabetes Hands Foundation (DHF) in 2009, and takes place every November 14 during World Diabetes Day. Every single person with diabetes is invited to test their blood sugar, do 14 minutes of activity, test again and share the results. In 2009, over 2,000 people took the Big Blue Test and saw the impact of exercise on their blood sugar
This year, the Big Blue Test will not only help those who test learn the value of testing and exercise, but it will also help those who can’t afford insulin. How?
With the help of Roche Diabetes Care, makers of ACCU-CHEK® diabetes products and services, DHF goal is to have for a minimum of 100,000 views of its Big Blue Test promotional video. To help the foundation reach this goal, Roche has underwritten the production of the video and will make a donation for every view the video receives up to $75,000.
In turn, DHF will use the donation to help two global, humanitarian organizations; Insulin For Life and IDF (The International diabetes Foundation) Life for a Child program, provide diabetes medication and supplies to children in the world’s poorest countries.
How do you play a part in all this?? YOUR JOB IS SUPER EASY! All you have to do is visit BigBlueTest.org and watch the video. Want to take it a step further? Email the video link to all your friends and family & have them watch the video.
Remember, the more clicks on the video, the more money raised to help other children around the world receive their insulin and diabetes supplies.
Taking one minute and 49 seconds out of your day to view this video will provide insulin for a child who doesn’t have it.
Seriously people, how can you not?
And on November 14th, participate in the Big Blue Test and be part of something fantastical!
About the Big Blue Test team
The 2010 Big Blue Test is organized by the Diabetes Hands Foundation (http://diabeteshf.org), a 501(c)3 non-profit, in conjunction with David Edelman of Diabetes Daily (http://diabetesdaily.com) and Riva Greenberg of Diabetes Stories (http://diabetesstories.com). The video was directed and edited by Sean Ross (http://ethosphane.com), an LA-based cinematographer with ample television, music video and commercial documentary experience.